Mark Ewell

Your best prospects for your business are a function of you.

You know how you naturally gravitate to a certain type of person and they to you? Think about it. I know you  have noticed that in life.

That connection is “easy” for both of you because maybe you speak the same personality language and/or you share similar backgrounds. It is comfortable. You can relate.

Those are the people you should be seeking out first.

Worry about the ones that require more effort later if you need to. [You won't if you do things right. Trust me on that.]

For instance, here is a trivial example. You may be able to attract a killer investment banker because of your decades-long background in finance [and your ruler personality], etc., etc.

Yet, that investment banker may never be attracted to your neighbor [in her biz] because she may be a housewife with no business experience, no credibility [in the eyes of the investment banker], and may have a [tedious] “helper” personality to which he cannot possible relate.

Is he going to join her? NO WAY. Is he going to join you? Maybe. If you have what he wants. See what I mean?

The investment banker may be a natural fit for you so he will knock the ball out of the park with your coaching. However, if he made the “mistake” of signing with the housewife, she may not know that to do with him so he would quit for lack of direction.

Therefore, the investment banker is a great prospect for you but not for her.

Catch my drift?

The question you should be asking, then, is who is the right prospect for you given your background and personality type? If you ask that you will be on the right track and you will begin to attract the right prospect who will thrive under your personality and tutelage.

So, before you start asking . . . you need to get yourself together.

You need to figure out WHO you are, what your personality type is, what you have done that you have been good at and can relate to that people care about. You need to create your persona, your identity [yeah, your brand] before you try to answer the question.

Then you can go after the “right” people systematically to build a winning team.