Archive for June, 2011
Your Million Dollar Story
Your “Million Dollar Story” is one of the main reasons people will want to talk to you about joining your business. It is through this story that people will see that you may be able to help them get what they want.
Why? Because they will see that you have gone before them. They will see that you have solved the problems that they are currently facing. They will be able to identify with you. And, once they meet you, they will want to work with you as long as you become expert in identifying and bridging the gap between where they are and where they want to be [more on this in another post].
Before you create your “Million Dollar Story”. You may ask, “What is it?”
Good question. To answer it, let’s back up a bit . . .
In 1949, Joseph Campbell wrote a book entitled “Hero with a Thousand Faces”. In it he talks about his theory of the journey of the archetypal hero found in the world of mythology. I am sure you are all familiar with those heroes’ journeys. They have been with us throughout time.
According to Campbell, the “Hero’s Journey” occurs when:
“A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons (blessings or benefits) on his fellow man.”
In fact, since Campbell’s book came out, his theory has been applied by many including George Lucas, who has articulated a debt to Campbell for the stories of the Star Wars films.
Your “Million Dollar Story” is akin to Campbell’s “Hero’s Journey”. It is your version of it.
So, how do you write it? There is a process:
- Start off high (describe how life is now – pick something positive or in an upward trend)
- Tell them about your LOW POINT (“my life was not always this way”)
- Tell them about your turning point (“then I had a breakthrough and I learned…”)
- Tell them how things are now going well – give them some inspiration so that they can see that they have a way out by following you! (“I’m going to show you how this is possible for you too.”)
Think of the Hero’s Journey as a lot like an emotional rollercoaster where you take your potential business partners from high to low and back to high again.
Make sure that in creating your story you:
- show some humility,
- show them you care, and
- are being your authentic self.
Your “Million Dollar Story” is NOT:
- your bio,
- about YOU, or
- FOR you.
Your “Hero’s Journey” IS:
- a means to support other people, and
- a story that shows your clients that YOU ARE THE BRIDGE to get them from where they are now to where they want to be.
Note: Whatever you have gone through, it is so you can help your people get through it too! If your people can relate to your low point, you can inspire them! You can attract them to you. You have gone before and you can show them the way.
So, take some time and write a compelling “Million Dollar Story” and then get on the phone and talk to your prospective business partners.
If you want to become a leader in your company or in the network marketing industry, it is critical that you find your uniqueness in the market. So many are tied to just marketing their company using only their company’s replicated web sites that they wind up looking like everybody else. No uniqueness there!
If there is no uniqueness, it poses a dilemma for the prospects – who to join? Well, you want your prospects to join you, of course. But how?
You must find out what is great and unique about you that will help your potential business partners get to where they want to be and then you must tell the world!
If you can’t figure out what you’re good at get some help. You are not alone – it is easy to have no idea what you are good at. It is also easy to not know how people view you.
What’s the solution? A questionnaire is a good place to start. Give it to your closest friends and family – people that will tell you the truth.
Here are some questions you might want to ask them:
- What good qualities stand out the most in me?
- Which qualities are my worst?
- Is there anything that I do better than anyone else?
- Is there anything that I think I am good at but am really not?
- Do you see anything that I can do that nobody else seems to be able to do?
- In a pinch, what do you rely on me for?
- Have you noticed times when I seemed happier than at other times? Can you tell me what was going on then?
- Anything else?
You will be surprised at the commonality in the responses.
Then you can ask yourself some questions like:
- What three words best describe me?
- What are my values and virtues?
- What’s my story? How is it different from others’?
- Is there anything that could never be said about me?
- Do I have a philosophy? Beliefs? Sayings?
- What unique achievements do I have?
- What can I say about myself that I could not say about anyone else?
- How would I like to be seen? Why?
You will then want to examine your Skills:
- What are they?
- What am I really good at?
- What energizes me?
- What do I love doing?
And then your Passion:
- What do I care about most?
- What am I most committed to?
- What is my purpose?
You can then wrap all of this information together to craft your online image – the image of your ideal self that you want people to see. This, coupled with your “Million Dollar Story” is what will attract prospective business partners to you.
Now go tell the world!
This is some food for thought in setting up your web site and selecting what to write about. Keep this in the context of your archetypes, values, loves and talents, your ideal prospect, and your overall strategy.
There are 3 Major Reasons People Come to the Internet
● To make money or save money
● To find solutions to problems
● To find happiness or fulfillment
The Top 10 Niche Markets Are
● Make Money or Save Money
● Self Help/Personal Development
● Supernatural/Spiritual
● Technology/Information Technology
● Shopping
● Fitness/Diet
● Relationships
● Everyday Problems
● Food/Recipes
● Hobbies/Crafts
Note that the controlling forces driving human behavior are:
● Pain
● Pleasure
and, that people will do more to avoid pain than to gain pleasure.
Also, there are 6 main motives for human action:
● Love
● Gain or Greed
● Duty
● Pride
● Self-Indulgence
● Self-Preservation
And 4 major motivators:
● Immortality
● Recognition
● Romance
● Reward
So, keep these in mind and you will never have a shortage of new, compelling content for your followers!
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